LORENZO ITERSON
COMPANIES
About
Lorenzo van Iterson is a Dutch-Italian entrepreneur and strategist on a mission to unite global visionaries and empower the next generation. He helps founders, businesses and brands grow through content, storytelling, and AI.His mission is to build a movement that turns vision into legacy, reinvesting in third-world countries to help people from all backgrounds build ideas that impact the world.
Early Life
Lorenzo Iterson was born on June 22, 1998, in Sassari, Italy, where he spent a joyful childhood. Raised in a modest family, he grew up with a father often working abroad and a mother battling cancer during his teenage years.After graduating high school in 2017, Lorenzo moved to the Netherlands, carrying with him the quiet weight of depression. He spent the following years exploring different university paths. Eventually, he made the decision to step away from the traditional academic path. Even after being accepted into dental school, a moment of deep reconnection with his younger brother, following years of distance, helped him understand his real calling: entrepreneurship.
Present
Lorenzo taught himself marketing and branding, and in 2023 co-founded Virtual Mythos with his younger brother Enrico, a brand that generated over €80,000 in its first year. Building on that success, he launched his own creative agency, securing his first clients in the United States and working with international brands such as Tobacco Motorwear and Natashia.Studio.Over time, he has helped clients from all over the world grow their presence on social media and increase their revenue. Today, he works for Formula 1’s Circuit Zandvoort and is preparing to launch his personal brand and other ventures.
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